Marketing and Converse - 4038 Words

MARKETING MANAGEMENT ICA 1 PROJECT TITLE: Converse Table of Content Table of Content 1 Executive Summary 2 Company Profile 2 SWOT Analysis 3 Marketing Offer and Philosophy 4 Target Customer Segment(s) and their Needs / Demands 5 Competitors Analysis 5 Marketing Strategies (4Ps) 7 Strengths Weakness of Marketing Strategies 8 Recommendations / Suggestions for Improvements 9 Conclusion 9 Appendices 11 Executive Summary Included in the company profile is the information obtained with regards to organization. Next, the SWOT analysis is done on the internal factors such as the strength, weaknesses, and external factors like the opportunities and threat faced by Converse. There is also†¦show more content†¦Many power lifters state the lack of elevation in the heel provides better support during squats and Dead lifts. Moreover, the lack of elevation reduces the range of motion during the dead lift; often allowing more weight to be lifted by shortening the distance the barbell must be moved. They are also popular among Kettle bell and Olympic weight lifters for the same reasons. Weaknesses Converse has fewer product lines as compared to their competitors, which means they are limited to only a small segment of customers. Soccer can be considered one of the most popular sports in the world and so there is a great demand for soccer boots. Although Converse is a sports brand, it did not capitalize on this point hence losing a big market share to the others. Opportunities Fans of punk rock have adopted the sneakers as a fashion trend in the late 1970s and many popular punk rock bands have supported the trend by wearing them. Recently there has been a re-adoption of them in modern Punk Rock and ‘emo’ fashion. They have appeared in numerous films and videogames, as well as TV shows. Originally seen as being worn by those in to a rock music scene, the market is growing to various, younger scenes,Show MoreRelatedConverse: We Love You, Chucks! Marketing Case1711 Words   |  7 Pages| Converse: | We Love You, Chucks! | Molly Langan 3/25/2009 | Situation Analysis Converse was founded in 1908 and by 1917 the All Star shoes were introduced on the market as an American made product. In 1923 the shoes were renamed the Chuck Taylor, after the semiprofessional basketball player. By 1970, eighty percent of basketball players wore Converse shoes out on the court. In 1983 their revenue was $209 million. Converse faced a lot of competition, and in 1989 they only held five percentRead MoreConverse Hits the Shoe Industry1602 Words   |  6 Pages1908 Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts. The manufacturing company made rubber shoe, providing winter rubber soled footwear for men, women, and children. By 1910, Converse was creating 4,000 shoes daily, but it was not until 1915 that the company began making athletic shoes for sports. In 1917 Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. Chuck Taylor walked into Converse complaining of soreRead MoreConverse case study1357 Words   |  6 Pagesï » ¿Ning Zhang Intro to Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs, wants, and demands of the Converse customer? Needs lead to wants, wants lead to demands, demands lead to perception. Consumers want stylish shoes, so they demand that they be affordable. A need is a state of deprivation, and some needs according to Maslow’s Hierarchy of needs are more crucial than others, in this case Converse customers need shoes to protect their feetRead MoreOutsourcing Practices of Adidas, Converse, Nike, and Reebok1079 Words   |  4 PagesOutsourcing Practices of Adidas, Converse, Nike and Reebok Introduction Apparel and shoe manufacturers continued to offload the more costly yet easily replicated part so their business models to concentrate on brand building, marketing, sales and attaining greater distribution channels globally. These are the pressures all apparel and shoe manufacturers face, and it is particularly challenging in the athletic show industry (Kynge, 2009). Adidas, Converse, Nike and Reebok have been outsourcingRead MoreConverse : More Than Just Shoes1640 Words   |  7 PagesConverse: More than just shoes The Chuck Taylor or Converse as everyone knows them, are everlasting icons of American culture. Everyone wears chucks from James Dean in the 60’s to Michelle Obama now. The range of owners of converse is astounding. The range of use in converse is amazing. The Chuck Taylor has been named one of the most influential shoes of all time. Sixty percent of all Americans have owned a pair of Chuck Taylors at least once in their lives. (History) Converse was founded in 1908Read MoreConverse Inc Campaign in Kuala Lumpur, Penang and Johor1088 Words   |  4 PagesConverse Inc. is a designer, distributor and marketer of high-performance and casual athletic footwear and apparel for men, women and children. The Companys products primarily include athletic footwear distinguished by its sports classics, sports performance and sports lifestyle product categories. The sports classics footwear category includes the Chuck Taylor All Star, the Jack Purcell tennis shoe, the One Star court shoe and other authentic heritage products. The sports performance footwear categoryRead MoreThe American Marketing Association ( Ama )993 Words   |  4 Pages Introduction According to the definition from the American Marketing Association (AMA), a brand is a name, term, sign or combination of them intended to identify goods and services of one or a group of sellers and distinguish it from competitors. Brands play different roles in the lives of individuals (Ajgaonkar, 2012). But the roles they play depends on the individual (Kardes et. al, 2011), due to the fact that we are not all the same. According to Belk (1988), an individual may useRead MoreNikes Approach To Compete International Case Study1234 Words   |  5 Pagessince the 1960s. They are manufacturing in 42 countries; however, their marketing focus has not been on the international market, until recently, when they adopted Adidas’ strategy. Nike has laid the groundwork and has the network to move their merchandise; thus, they need to implement local marketing based on the customers’ needs and desires. A strategic part of their corporate governance is their test marketers, their marketing teams, and their research and development teams; moreover, it is likelyRead MoreA Brief Note On Effective Social Media Marketing Essay995 Words   |  4 PagesEffective Social Media Marketing in 5 Easy Steps By Lori A Manns | Submitted On December 30, 2015 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Lori A Manns Social media is here to stay. As an entrepreneurRead MoreNike and What It Does to Third World Countrys1726 Words   |  7 PagesThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labour, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper

Impact Of Technology On Student s Enthusiasm For Learning...

The purpose of this study is to see how the integration of technology would impact the student’s enthusiasm for learning science in Mr. Hollis’s Science classroom. The integration of technology will involve teaching and learning that will foster a learning experience that will help students develop the knowledge and the skills to promote technology literacy. Per Hollis, he was motivated and had interests in integrating technology equipment and software in his curriculum using multimedia computer presentations. Research Questions The questions Mr. Hollis wanted to research during this study were: 1. What problems are the students encountering as they work on their multimedia presentations? 2. Are the students having problems with†¦show more content†¦He again surveyed the students asking the same questions that he asked before. Per Mr. Hollis, â€Å"On the pre-study survey, 49% of the students were enthusiastic or very enthusiastic about doing science away from school, while only 28% of the students were enthusiastic or very enthusiastic on the post-project survey. When the students were asked how they had liked learning science so far, this year, their responses again showed an increase in enthusiasm for learning science. On the pre-study survey, 70% of the students were enthusiastic or very enthusiastic about learning science during the first half of their eighth-grade year, while 81% of the students were enthusiastic on the post-study survey. The parent surveys (see Table 2) showed that 60% of the parents considered their children enthusiastic or very enthusiastic about learning science both before and after the study. These surveys did show that 20% of th e parents felt that their children were unenthusiastic about learning science before the study. When asked how enthusiastic their child was about doing science activities at home, 40% of the parents noted that their children were enthusiastic or very enthusiastic about doing science activities at home on the pre-project survey. On the post-project survey, 60% of the parents reported that their child was enthusiastic or very enthusiastic about doing science activities at home† (Hollis, 1995). Ethics The ethical issuesShow MoreRelatedSample Action Research Report Evaluation11224 Words   |  5 Pagesarea of focus is integrating technology into middle school curriculum to influence the students’ enthusiasm for learning science (Hollis, 1995). This area of focus does involve teaching and learning because technology is being incorporated with teaching the students and the students are learning about science. â€Å"Uniting the use of technology with academic content enhances the overall learning† (Kelley, Finley, Koehler, and Picard, 2001), so by using technology, the students should benefit greatly. Read MoreWe Need Innovative Elementary Teachers . What Is An Innovative1516 Words   |  7 PagesWe Need Innovative Elementary Teachers What is an Innovative Teacher The top personality traits associated with great teachers include: enthusiasm, warmth and humor, credibility, high expectations for success, encouraging and supportive, businesslike, and adaptable (Vontz Goodson, 2016, pp 19). While I do agree these traits would definitely come to mind when thinking about what really makes a great teacher, I believe the one real personality trait missing here is ‘innovative.† When I look atRead MoreTeaching Using Technological Tools For Education1283 Words   |  6 Pagesthe technological learning tools to teach themselves and do their homework. I asked her about the experiences of her children. She said, â€Å"They learned more skills on their own. She feels her children are more active with doing their homework online. How is digital learning going to change schools and education? Is technology improving the teachers and the students? Technology such as digital learning tools, virtual learning, and full-time online schools with bl ended learning will continue to alterRead MoreRecruitment And Retention Of Nontraditional Students1689 Words   |  7 PagesNontraditional Students The reality for career technical educators with regard to broadening representation of both men and women in nontraditional careers is that there needs to be a creative recruitment strategy designed that utilizes the enthusiasm and talents of successful role models (Lucci Jr., W., 2007). Effective recruitment and teaching practices can help educators create learning situations that are conducive for all students to learn, especially those nontraditional students in career clustersRead MoreThe Student Center For Science Engagement1535 Words   |  7 PagesThe Student Center for Science Engagement (SCSE) at Northeastern Illinois University (NEIU), a Hispanic Serving Institution (HSI), was established in 2008 with the mission to support students majoring in science, technology, engineering and mathematics STEM disciplines with the challenges they face in their academic and career development. Mentoring relationships, critical components of the SCSE’s influence, are fostered by the SCSE’s advisors, mostly Ph.D.-level minority scientists. AccessibilityRead MoreBrahms First Symphony, An Angelic Alliance Of Flutes Essay1053 Words   |  5 Pagesthe piece to a new depth, Brahms’ rich masterpiece would undeservingly sound hollow. My relationship with technology greatly parallels my experience in the band room. In my first two years at Howard University, I lived among flutes in Washington D.C.’s technology scene, attending hackathons and technology meet-ups. Armed with a spoonful of programming knowledge and a wave of enthusiasm, I seized every opportunity to grow through the people I encountered. Although I learned plenty from them aboutRead MoreTechnology s Growing Impact On Teachers And Education1764 Words   |  8 PagesTechnology’s growing Impact on Teachers and Education A cold February morning, I step off the school bus to make it to my locker and leave my backpack. I could not open my locker and the bell rang. I was eleven or twelve when I entered middle school. My English was somewhat mediocre, so I was afraid to ask for help more than once and not get embarrassed. I was still cold and nervous on my way to class. I had on a multicolored beany and a white coat. I entered my first class, Science class. I sat at myRead MoreThe Idea For Blooms Taxonomy1699 Words   |  7 PagesThe idea for Bloom’s Taxonomy was born in 1948 during an informal meeting at the American Psychological Association Convention in Boston, by Benjamin S Bloom and a committee of over 30 leading educators. (Bloom, Engelhart, Furst, Hill Krathwol, 1956 p. 4) Although the taxonomy is general referred to as Bloom’s Taxonomy, the work is considered a group product that came form many revisions. (Bloom et al., 1956 p.9) The original work of Bloom’s Taxonomy (OW) came in the form of handbook, titled theRead MoreIt s A Digital World Essay2309 Words   |  10 PagesIt s a digital world. Today, technology might not replace a teacher but a teacher who make good use of technology will probably replace one s who don t. Using technology and computer science to facilitate learning as well as its role within education is important to understand as technology plays a dominant role in daily life. The availability, affordability, and efficiency of technological devices and tools have benefitted both students and educators alike. A child’s mind is said to be smallRead MoreEffects of Powerpoint Presentation in the Academic Performance of the Senior Students in Madapdap High School3698 Words   |  15 PagesAcademic Achievement of the Senior Students of Madapdap Rest. High School in Physics In partial fulfilment of the requirement for the subject Elective 2 Current Trends and Researches in Science Teaching Submitted by: Jeffrey R. Yumang MAEd-General Science Submitted to: Dr. Jacqueline V. Bagunu Acknowledgement Foremost, I would like to express my sincerest gratitude to our Professor Dr. Jacqueline V. Bagunu for her patience, motivation, enthusiasm, and immense knowledge. Her guidance

Cuba And The United States - 1610 Words

Introduction A lot has gone on between the United States and Cuba between 1959 and 2015. In 1959, Cuba and the United States cut off diplomatic ties. On December 17, 2014, the United States and Cuba announced that they would restore diplomatic ties. Diplomatic ties is defined as â€Å"The art or practice of conducting international relations, as in negotiating alliances, treaties, and agreements† by The Free Dictionary. This means that two countries work together and with other countries to talk about alliances and make treaties and agreements. When they cut off diplomatic ties, the United States and Cuba basically had nothing to do with each other on the international scene. History of Cuba Cuba was first discovered by Spanish explorers about 500 years ago. Cuba is the largest country of the West Indies, which include Jamaica, Hispaniola, and Puerto Rico. Cuba has a population of over 11 million people. They have been shut off from the United States since 1959. They have not gotten any new cars from the United States since then, so they keep the 1950s cars in use. Fidel Castro became the Prime Minister of Cuba in 1959 after seizing Havana and overthrowing Fulgencio Batista. Havana, La Habana in Spanish, is the largest city in Cuba, as well as the largest city in all of the Caribbean, and the capital city of Cuba. Havana is also the only major city in Cuba. Havana has a scenic waterfront and is surrounded by beaches. Cuba is 64% white. These whites used to own AfricanShow MoreRelatedCuba And The United States864 Words   |  4 PagesCuba and the United States are two very different countries. Although they are only nearly 90 miles away from each other it has been over 50 years since both countries have had any real relationship towards each other, other than the hatred that seems to shown by the two countries’ politicians. In October 1960 the United States began to impose its first round of embargoes towards the small island when Cuba decided to nationalize all of the American Oil on its county after the United States withoutRead MoreThe United States And Cuba1491 Words   |  6 Pages Before the conflict between the United States and Cuba, the two countries were strongly connected in terms of trading, with the US purchasing 87% of Cuba’s exports (CITE). However, once Fidel Castro came to power in Janurary 1959 after successfully overpowering President Batista and established Cuba as a communist state, relations became strained. In the following year, $1.8 billion US assets in Cuba were taken by Castro and the newly Communist state created close ties with the Soviet Union (CITERead MoreCuba And The United States1217 Words   |  5 Pageshe U.S and Cuba officially cut ties in January of 1961, meaning that there have not been any high-level diplomatic relations with Cuba for 54 years. At the time, America and Cuba considered one another as mortal enemies and mistrusted each other’s government greatly. So this raises the question; Was it the correct decision for Cuba and the United States to cut ties? This break with Cuba was a bad decision because it caused Cuba’s economy to plummet, caused Cubans to immigrate, and it caused CubanRead MoreThe United States And Cuba Essay1008 Words   |  5 PagesThe United States and Cuba The United States is the leader of the free world. The United States exercises strength in this role through trade agreements and military strength. Because of this, the foreign policies the United States puts into place greatly affect the economies of other countries. This is especially true of Cuba. The island of Cuba is just over 100 miles south of the Florida border. The United States and Cuba have struggled to find common ground in regards to foreign policy overRead MoreThe United States And Cuba1534 Words   |  7 Pageshostilities, the United States and Cuba have taken significant steps in recent years to dramatically alter their relationship in the years ahead. Those efforts are controversial to a number of Americans who oppose engaging the Cuban government. Prior to the Spanish American War of 1898, Cuba was a Spanish colony with extensive commercial relations with U.S. businesses, particularly with regard to the production of sugar. Following the U.S. victory in the Spanish American War in 1898, Cuba, which is locatedRead MoreCuba And The United States1610 Words   |  7 PagesIntroduction A lot has gone on between the United States and Cuba between 1959 and 2015. In 1959, Cuba and the United States cut off diplomatic ties. On December 17, 2014, the United States and Cuba announced that they would restore diplomatic ties. Diplomatic ties is defined as â€Å"The art or practice of conducting international relations, as in negotiating alliances, treaties, and agreements† by The Free Dictionary. This means that two countries work together and with other countries to talk aboutRead MoreCuba And The United States1307 Words   |  6 PagesCuba is a nation that formed from a history of colonial and imperial domination. Formal colonial status under Spain ended during the invasion by the United States in 1898, when military and corporate interests made the island a de facto colony of the United States. However, Cuba and the United States have had a long history of both political and military ties; both good and bad. Nevertheless, these ties have played a vital ro le in the current relationship the United States maintains with CubaRead MoreEssay on Cuba and the United States4491 Words   |  18 PagesCuba and the United States The island of Cuba has been a focal point of American foreign policy since the acquisition of Florida in the late 1800s. Cuba continues to capture Americas attention as it is the only existing communist state in the Western Hemisphere. U.S. policy has attempted to topple the communist regime in Cuba since its outset in 1961. Policies designed to incite revolution, destroy the Cuban economy, and starve the Cuban people seem to be at odds with American ideals ofRead MoreThe United States Embargo On Cuba2305 Words   |  10 PagesII 21 March 2016 The Extirpation of the United States’ Embargo on Cuba On an island far, far, away, are oppressed, poor, and hopeless people who have been under the subjugate control of a regime of communist dictators for over half a century. A body of people, who for almost 55 years, have been given the cold shoulder by one of the world’s biggest superpower and the only superpower in close proximity to their own island. The U.S. implemented sanctions on Cuba in 1960 and 1961, with President John FRead MoreThe Embargo On Cuba And The United States1781 Words   |  8 PagesIn December 2014, President Obama started restoring diplomatic relations with Cuba. Cuba and the United States have been hostile since the Cuban Revolution of 1959, when Fidel Castro overthrew the US-supportedbacked dictator, Fulgencio Batista, and established a Communist regime. The US rejected Castro’s bid for equal economic partnership because they wanted to maintain economic dominance. As such, Castro began seizing US assets, causing back-and-forth actions that culmi nated in Presidents Eisenhower

Citizen Kane Is A Quarry For Filmmakers - 1572 Words

As esteemed film director William Friedkin once said; Citizen Kane is a quarry for filmmakers. It is undeniable that Citizen Kane is the epitome of the great American film. It was initially released in 1941 and was met with great criticism . However, since its release many years ago it is evident that the film made advancements in cinema techniques which were well ahead of its time . The foremost reason Citizen Kane is considered one of the great American films ever created is due to the innovative film techniques that director Orson Welles brought to life .These techniques include new methods for cinematography, lighting, and sound . The cinematography in Citizen Kane is one of the primary reasons it is viewed as one of the most celebrated works in cinema. The initiation of new approaches to cinematography is greatly credited to cinematographer Greg Toland. Toland who was known for his work as director of photography for such films as Dead End (1937), Wuthering Heights (1939) whic h he won an academy award for, The Grapes of Wrath (1940), and many more. The collaboration between Welles and Toland broke the traditions of atypical 1940 s film. Essentially, this meant that there should not be great attention to participation of the camera. However, Welles and Toland attempted to attract as much attention to the camera as possible, by using dramatic angles and unusual shots. As Martin Scorsese said; Welles was not afraid to be self-conscious with the camera. To

Diplmacy Free Essays

Aide Memoire Professor: Dr. Awalou Ouedraogo Diplomacy Brazil has become an emerging superpower in terms of its economic power as well as its participation in the international community. The consolidation of its strong economy has allowed Brazil to take part in conflict resolution around the world. We will write a custom essay sample on Diplmacy or any similar topic only for you Order Now Brazil intends to spread its own emblem of order and progress throughout the world, and is committed to establish peace and encourage human development. Brazil is the largest country in South America, covering approximately half of the total surface area of the subcontinent which places them in a very strategic and prominent place in the region. It shares borders with every other South American country except Chile and Ecuador. This has allowed Brazil to create important alliances and enjoy good relations with most of its neighbours. Brazil is also home of the Amazon forest which is considered to be the ‘lungs’ of the planet, as well as an important place where diversity of fauna and flora coexist (Note on the Political and Economic Situation of Brazil, 4). Brazil’s population also plays an important aspect in the international arena; it ranks fifth in the world in terms of its population with over 186 million people. Slavery was abolished in 1888, which over time a further blurred racial lines; Brazil is a mixture of races and ethnicities, resulting in rich diversity. Approximately 80% of its population is Roman Catholic. Despite the mixing of ethnicities; there is a class system in Brazil. Thus, there is a great disparity in wage differentials–and therefore lifestyle and social aspirations among the different classes (Brazilian Culture, Family, and Its Ethnic-Cultural Variety, 193). On the other hand, Brazil’s current economic situation is at its best. Today most of the world is consumed in debt and dealing with high levels of unemployment; Brazil instead is trying to see how to manage its economic boom. It was the last country to enter the great recession and the first to leave it. It is positioned to overtake France and Britain as the fifth global economy. According to the International Monetary Fund website, Brazil is the largest economy in Latin America the second largest on the continent, behind the United States, the sixth largest economy in the world by nominal GDP and the seventh largest in terms of purchasing power parity. With most of the world’s economies stagnant Brazil’s economy has grown by 7%, three times faster than America. It has the most sophisticated biofuels in the world, 80% of its electricity comes from hydro power. Brazil is also the biggest mining iron producer in the world and the world’s leading exporter of coffee, orange juice, tobacco, soy and beef. Most of these commodities are exported to China which has replaced the US as their leading trade partner (Reportagem da tv Americana). It is not the only commodities that Brazil makes; it also has developed its economic sectors and increases its exports in aircrafts, electronics and automobiles. Although, Brazil enjoys a modern economy that is very strong and competitive, it still has serious socio-economical problems in terms of poverty within its population. There is a huge gap between the rich and the poor. Brazil is a social state organized as a unitary republic, decentralized, with autonomous territorial entities, democratic, participatory and pluralistic society based on respect for human dignity, work and solidarity of the people who make up and the prevalence of general interest. The federal capital is Brasilia, while the most important cities are Sao Paulo and Rio de Janeiro. Brazil is made up of 26 states; the president is the head of the executive and is selected by direct universal suffrage for a term of fours years. It has the classical division of power which is the executive, legislative, and judicial that is officially established by the constitution (Note on the Political and Economic Situation of Brazil, 6). The Brazilian government is committed to protecting human rights; their principle human rights concern includes police violence and impunity. Also, the discrimination against indigenous and landless people, human trafficking, torture and working conditions with relative impunity for those involved (Foreign and Common Wealth website). The current president Dilma has made improvements in domestic human rights a priority of her leadership. Brazil’s foreign policy is to be as a key player on the world stage; its efforts for the integration of Latin America have been tremendous. Since the creation of Mercosur, Brazil has intended to be the driving force in South America consolidating free trade agreements in the region and coordinating negotiations for the emancipation of Latin America. Under both Presidents Lula and Dilma, Brazil has been particularly active in its engagement with other emerging powers, particularly India, South Africa, China and Russia. The combination of Brazil, India and South Africa have established a more formal grouping, called the G3 or IBSA, and co-ordinate activity across various areas. The three countries have come together in order to exert greater pressure at the WTO negotiations, a move which has upset the United States. Through its role as a leader within Latin America, Brazil has encouraged closer co-operation between the region and the Middle East (Foreign and Common Wealth website). Brazil supports reform of the United Nations, both the Security Council and more widely. Moreover, Brazil has put itself forward as a candidate for a permanent seat in an enlarged Security Council and has the stated support of a significant number of countries. Thus, in the case of Palestine in which Brazil has made important measures that would help the country to gain its recognition as state in the United Nations. Brazil has consistently spoken in favour of a ceasefire, and against mutual hostility between Israelis and Palestinians. Brazil has specifically related to advancing the path of national independence for the Palestinians and security for the Israelis. We can actually even go back to the Montevideo Rights and Duties of the State, and find how ‘the political existence of the state is independent of recognition by the other states. Even before recognition the state has the right to defend its integrity and independence, to provide for its conservation and prosperity, and consequently to organize itself as it sees fit, to legislate upon its interests, administer its services, and to define the jurisdiction and competence of its courts’ (Montevideo Convention on Rights and Duties). Article 3 clearly states the position the conference on American states would adopt. Paradoxically, some countries have not obeyed this approach taken by the majority of nations that bind this agreement. The Brazilian interest is to bring peace to this conflict and achieve concrete progress in building the Palestinian State. On the website of the Ministry of International Affairs, Brazil with the support of some other countries states how the Brazilian Palestinian National Interest Committee continues to promote Brazil as key for Palestinian-Israeli peace, and promote Brazil’s interests in the Middle East by urging its members to maintain contact with Members of Congress, to adopt resolutions to help in restoring the peace rocess and thus resolve the humanitarian situation in order to avoid future conflicts in the region, and to support important initiatives that would lead to the creation of a Palestinian State (Ministerio Das Relacoes Exteriores website). In it, Brazil also states the Mercosur-Palestine Free Trade Agreement signed on 20 December 2011 in Montevideo. The Mercosur-Palestine Free Trade Agreement contains the following chapters: trade in goods; rules of origin; b ilateral safeguards; technical regulations, standards and conformity assessment procedures;  as well as its agreement to open markets for goods. The launch trade negotiations with the Palestinians comes less than two weeks after Argentina, Brazil and Uruguay announced the recognition of a Palestinian state based on 1967 borders (Nanduti Noticias website). Finally, the resolutions made by the Brazilian Palestinian National Interest Committee made a list of the issues that must be resolved, 1. Israeli Government must cease military raids in the West Bank and Gaza. 2. Dismantling of all settlements in the West Bank. 3. Democratically elected officials are recognized. 4. Dismantling of the wall. 5. Providing Palestinians free unrestricted travel in their municipality. . Strengthening of Palestinian security forces and intelligence. 7. UNSC backing for Brazil to start leading efforts, working together with India, South Africa and the international community, to support Palestinian Government institutions in providing security for its nationals along with securing the borders with the State of Israel. 8. Allowing Palestinians to co ntrol their airspace, territorial waters, and land passages between the West Bank and Gaza. 9. Resolving the Palestinian refugee issue as part of any final status agreement (Ministerio Das Relacoes Exteriores website). References 1- Neves , Pedro. On the Political and Economic Situation of Brazil. † Directorate-General for External Policies of the Directorate B -Policy Department-. (2007): 397-081. lt;https://docs. google. com/viewer? a=vamp;q=cache:jcuqvwT_ZRsJ:www. europarl. europa. eu/meetdocs/2004_2009/documents/nt/692/692067/692067en. pdf economic, political and social situation of brazilamp;hl=enamp;gl=caamp;pid=blamp;srcid=ADGEESj5pBjjn Vkc0u7wIo1paZ9DdS6Kh4Ws0aaZV_ok__9hpcHWbdOzuRA2zWAHmTYDI32EQLomVU8OhHoSVJ6CEfZHBgXUAJyePf59cAFEEfvreX3PPSzp3s1tRH0cKaF7xDCYiexYamp;sig=AHIEtbRmo3aDE1xJY_1QBjZQLAIZwR9qUQgt;. 2- Torres, Claudio V. , and Maria Auxiliadora Dessen. Brazilian culture, Family and its Ethnic- Cultural Variety. † Arizona Journal of Hispanic Cultural Studie s. 12. (2008): 189-202. Web. 19 Jan. 2012. ;lt;http://www. jstor. org/stable/20641909? seq=5;amp;Search=yes;amp;searchText=political,;amp;searchText=social;amp;searchText=economical;amp;searchText=situation;amp;searchText=brasil;amp;list=hide;amp;searchUri=/action/doBasicResults? la=;amp;wc=on;amp;acc=on;amp;gw=jtx;amp;Query=brasil+political%2C+economical+and+social+situation;amp;sbq=brasil+political%2C+economical+and+social+situation;amp;prq=recognition+palestinian+state;amp;si=1;amp;jtxsi=1;amp;jcpsi=1;amp;artsi=1;amp;so=new;amp;Go. =6;amp;Go. y=20;amp;Go=Go;amp;hp=25;amp;prevSearch=;amp;item=6;amp;ttl=234;amp;returnArticleService=showFullText;amp;resultsServiceName=null;gt;. 3- 60 Minutes. 2011. Photograph. CBS, Brazil. Web. ;lt;http://www. youtube. com/watch? v=DMM7OJ_Kj9I;gt;. 4- . â€Å"Acordo de Livre Comercio Mercosul-Palestina – Montevideu, 20 de dezembro de 2011. † Ministerio Das Relacoes Exteriores. Ministerio Do Brasil, 20/12/2011. Web. 19 Jan 2012. ;lt;htt p://www. itamaraty. gov. br/;gt;. 5- Montevideo Convention on Rights and Duties of States, 1933. PDF document How to cite Diplmacy, Papers

Snow Whites House Essay Example For Students

Snow Whites House Essay As Im sure many of you have now realised, Prince Charming has married several people in various stories, the main of which are Sleeping Beauty, Snow White and Cinderella. When these three meet each other at a ball and realise their husband is a disgraceful Trigamist, they plot their revenge  ACT 1  Scene 1- Snow Whites House  (Lights up on a fretful Snow white trekking up and down the stage. There is a traditional country cottage scene with table in the middle, 8 chairs surrounding it)  Snow White: Oh where could they have got to? I dont know, I slave all morning making those idiotic shrimps favourite soup and they dont even turn up! Im telling you, if they dont come very soon I swear Im just going to have to kill myse. (Door Rings with Doc at the door)  Snow White: Finally, where have you been?  Doc: Sorry Snow, I had to finish sorting out Dopeys Funeral.  Snow White: Funeral?  Doc: Havent you noticed?  Snow White: Noticed what?  Doc: The fact that strangely, every time you see us there seems to be less and less of us.  Snow White: Well, now that you mention it, I suppose so, youd better come in.  Doc: Thanks  Snow White: So where are you all, tell me everything, lets start with Dopey.  Doc: Right well, Dopey had an unfortunate accident, he wandered out onto the M1 during Rush Hour  Snow White: Oh and Happy? Snow White: Grumpy?  Doc: He was the first to go, We just threw him out!  Snow White: Sleepy?  Doc: He just wouldnt wake up  Snow White: Sneezy?  Doc: He caught Bird Flu.  Snow White: And Bashful?  Doc: Hes the Prime Minister!  Snow White: Like Phoney Blair?  Doc: The very same.  Snow White: Pity.  Doc: Yes.  Snow White: Do you still want the soup?  Doc: Id better go to be honest, Dopey needs to be cleaned up.  Snow White: Ok then, Ill see you soon, Bye!  (Doc leaves, bumps into Charming on the way out Charming Enters)  Charming: Hello Dear (Looking a bit out of breath)  Snow White: Where have you been running? Charming: Oh I just went to Beautys House.  Snow White: What?  Charming: To the Beauty Parlour. Yes. I was err, buying you a present from the beauty parlour.  Snow White: Oh how sweet, You know, if you were seeing another woman or indeed women, I would have to do something very very nasty. But thats not the case at all is it dear?  Charming: (nervously) No, not all.  (Postman comes whistling on, posts a letter through the Door)  Snow White: Oyo, what could this be? (Picks letter up and reads it aloud) Dear Princess Snow White and Spouse, I do cordially invite you to my Royal ball tomorrow at Toad Hall. All the other princesses and their spouses will be there  Charming: All the other princesses? Snow White: Thats what it says  (Charming whimpers)  Snow White: As I was saying, I do hope you can make it, Lord Toad of Toad hall. Well that sounds like fun. I shall go and find something to wear (She skips off)  Charming: Oh God, I need to go and see if Cinders and Beauty have one too. Toodles Snowy darling. (He rushes out)  Scene 2 -Cinders House  (Scene= Same as Snow White but a bit more royal palace looking. The Ugly sisters are next to their husbands Reginald and Cecil. Cinders is obviously trying to stall time until Charming comes)  Bertha: You know, my Reginald is always late everywhere, much less prompt than his richer, handsome, more considerate (Reginald kicks her) OW! Pathetic low life brother. Cecil: Yes Its true you know.  Gertha: Shut up Cecil; remember what I said about talking?  Cecil: Oh yes sorry.  Reginald: Moving on, does anyone know of an Acne, verruca, Athletes Foot, Corn and wart cream all in one?  Cecil: Ooh yes, I heard of this stuff that  Gertha: Cecil! Shut up  Cecil: Yes dear.  (Charming rushes in panting, sees Cinders and runs to greet her.)  Charming: Hello dear  (Cinders jumps when Charming greets her and looks very relieved)  Cinders: Where the hell have you been?  Charming: I was ummm buying you some chocolates. Yes thatll do.  Cinders: Well? .uf4a9d1a98dbadbc8bf07f7e0e062d14a , .uf4a9d1a98dbadbc8bf07f7e0e062d14a .postImageUrl , .uf4a9d1a98dbadbc8bf07f7e0e062d14a .centered-text-area { min-height: 80px; position: relative; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a , .uf4a9d1a98dbadbc8bf07f7e0e062d14a:hover , .uf4a9d1a98dbadbc8bf07f7e0e062d14a:visited , .uf4a9d1a98dbadbc8bf07f7e0e062d14a:active { border:0!important; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a .clearfix:after { content: ""; display: table; clear: both; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a:active , .uf4a9d1a98dbadbc8bf07f7e0e062d14a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a .centered-text-area { width: 100%; position: relative ; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a:hover .ctaButton { background-color: #34495E!important; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a .uf4a9d1a98dbadbc8bf07f7e0e062d14a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf4a9d1a98dbadbc8bf07f7e0e062d14a:after { content: ""; display: block; clear: both; } READ: Running in the Family Essay

Mobile Technology System

Question: The technical report gives students a chance to construct a research survey in a technical report style as used by research conferences and journals. Suggested areas to focus on are: Answer: 1. Introduction With the advent of advanacement in mobile technology, the marketplaceis flooded with many different mobile operating systems. Android and iOS are most well-known rivals in this field. In this paper, a comparative study has been performed between Android and iOS to check the features keeping all the technicalities into consideration. 2. Architecture Comparison Android makes use of Linux Version 2.6 for its core system services. These includes the security, process management, memory management, driver model as well as network stack. It is implementing using the programming language C. Middleware includes both runtime as well as libraries. Runtime includes both core libraries which provides most of functionality which are available in corel libraries of java programing language and the Dalvik virtual machine which enables android application to run in its own process. These libraries are used by many different components of android system which includes 3D libraries, Media Libraries etc. The upper level includes the Application and the application framework. Developers can take full advantage of device hardware, access local information, set alarms, and add notifications to the OS notification bar, run background services among others. All these applications would be written on Java programming language. Figure 1: Android architecture Figure 2: iOS architecture Now, in the case of iOS, the core OS as well as the core OS service layers contain both the fundamental interfaces for the OS. These also includes those which are used for accessing files, as well as Bonjour services, low-level data types, network sockets among others. Most of these interfaces are C-based and also include technologies such as the core foundation, the CF Network, the SQLite as well as access to UNIX Sockets and POSIX among others. Next, the media layer contains many different fundamental technologies such as the support for 2D and 3D drawing, audio / video etc. This layer includes technologies based on C such as Quartz, OpenGL ES and Core Audio. It also contains the core animation which is an animation engine based on Objective-C. It makes use of a mixture of both C based as well as objective-c based interface. The Cocoa touch layer provides fundamental infrastructure used by the application. This foundation framework provides object oriented support for file manageme nt, network operations, and collections and is based on the objective-C 3. Feature wise comparison of Android and iOS 3.1. Android 3.1.1. Android 1.xx (aka Cupcake and Donut) The basic operating system. A drop down notification window from all sections of the screen. Basic widgets which are small programs which stick on the desktop area of the phone. Gmail integration along with a Gmail app Android Market which was the primary means to get the apps Onscreen keyboard using the touchscreen Upload support on YouTube Also included the third party app development support and kit which other developers and companies could make use of to develop apps for Android. 3.1.2. Android 2.xx (Eclair, Froyo and Gingerbread) Ability to support for multiple Google accounts Inclusion of Google Maps app which utilized the GPS hardware on the phone. Ability to add quick contacts Ability to add up to five home screens Gallery was enhanced and included features such as the ability to move image to different folders and changing the orientation would rotate the image as well. Ability to lock the phone using a 4 character PIN The user interface of the operating system as well as that of the widgets and certain apps were slightly tweaked and improved Ability to support front cameras on devices which had front camera 3.1.3. Android 3.X (Honeycomb) Honeycomb was a Tablet only operating system. It included a completely re-designed interface to begin with. There was a new action bar support. Also Honeycomb removed the need for hardware buttons and included on-screen buttons at the bottom of the screen comprising of Home, back and forward. 3.1.4. Android 4.0 (Ice Cream Sandwich) Icecream sandwich was a cohesive release which meant that the same OS would be used for both tablet and mobile phones. Primary changes included a data usage analysis section wherein users would be able to track both Wi-Fi and Cellular data usage. Ability to transfer files, contacts etc. by touching two phones together by making use of the NFC hardware. This was known as Android Beam. 3.1.5. Android 4.1 to 4.3 (Jelly Bean) Support for low-energy Bluetooth based smart devices such as heart rate monitors, thermometers etc. Support for Project butter which drastically improved the framerate of Android OS to up to 60Fps and improvements in V-Sync. Ability to interact with certain apps using the notification bar. Inclusion of Google Now, a smart digital assistant similar to Siri on iPhone. Performance improvements 3.1.6. Android 4.4 (KitKat) Slightly tweaked interface with translucent System UI and inclusion of Google Now Launcher that combined Google Now with a new launcher. A new screen recording application which allowed users to record whatever is on-screen Enhanced notification bar Performance improvements 3.1.7. Android 5.0 (Lollipop) Complete user interface overhaul with increased use of grid-based layouts which made use of cards based UI first introduced in Google Now as well as depth effects such as shadows and lighting. This was the biggest user interface overhaul and is known as Material Design (Limited, 2014). A new lock screen was also introduced, along with a do not disturb feature, new notification action, guest mode and user accounts and ability to add trusted devices (Ashby, 2010). Lollipop also came with performance improvements and improved battery consumption. Several new APIs for developers. Lollipop also came with a new way to track battery consumption on Android. 3.2 IPhone 3.2.1 IPhoneOS (iOS1) iOS1 has touch screen included by apple that responds to finger taps and swipes and the touch screen keyboard no more comes with actual buttons that gives a much larger screen and making it look less compact. Multiple key presses are also accepted by the system. Web browser named Apple safari is available as a mobile version. USB connections are possible in ios1 in iTunes enabled computers increasing the compatibility of iTunes. No direct access of files on the phone is possible, making ios1 more secure. The home button makes it easier for the user to switch between the home and any app. Wi-Fi iTunes purchase is possible on iOS1. 3.2.2 IPhoneOS 2 (iOS 2) The app store facility is available making it flexible for the user to purchase apps from the apple store. User and companies can easily develop apps with the help of iOS Developer Kit. Exchange support by Microsoft and features like push email are available. Ready-made playlists created by iTunes are possible with the help of iTunes Genius support. Audio files that we like at third party sites like web shows can be downloaded. The Google street view feature makes it easier for the viewer to view 3D maps from iPhone. 3.2.3 IPhoneOS 3 (iOS 3) Text selection, copy and paste capabilities come up with ios3. Searching web pages with spotlight search just with the help of keywords. Ios3 comes with USB/Bluetooth tethering allowing other mobile devices to access internet available on iPhone. Beside portrait, landscape view rotation is possible to make two-fingered keyboard. In case our iPhone is misplaced it can easily be located. Remote lock available to shut off any device using an iPhone. Connectivity services like Bluetooth can be used to input voice commands. 3.2.4 IPhone OS 4 (iOS 4) With ios4, multitasking is taken to a whole new level, enabling multiple apps to run in the background and also receiving notifications of the content from the apps. Facility of face time is available making video calling easier in between two iPhone users. Crystal clear display or Retina display enhancement, colour balance and smooth display along with display of TV shows makes ios4 more attractive. Just like normal SMS facility, emails are also sent directly to our device these are called as threaded emails. With iTunes Ping social network gets specifically tailored to music. Unlike in ios3 having USB/Bluetooth tethering ios4 comes with 3G tethering, making iPhone a hotspot for Wi-Fi enabled devices. 3.2.5 IPhone OS 8 iOS 8 introduced improvements in messages and included Tap to talk to send a pre-recorded message, video or a photo. It also provided new features in Group messaging and also ability to share location and turn off notifications from a group. There were many different functionalities added to the photos app such as effects, ability to adjust exposure, brightness, contrast etc. Camera also came along with new ways to take pictures and photos using time-lapse mode, timer mode, burst mode etc. Quicktype Keyboard which is an improved version of the default Apple keyboard with several key features as well as ability to install third party keyboards such as Swype, Swiftkey among others (Inc., 2014). Health: An altogether new health app is available in iOS8 which aggregates the users health and fitness related data by recording certain information from the devices sensor as well as other health related devices connected to the iPhone. Family Sharing: Ability to share iTunes, App Store purchases, iBooks with 6 members of the family. Ability to store all documents, photos and videos to the newly introduced iCloud Drive A feature called Continuity and Handoff was also made available which allows the users with different iOS and Mac OSX devices to work together seamlessly such as sharing data among each other, ability to work from one device and resume on other among others (Inc., 2014). Ability to share iPhones or iPads internet connection instantly with one click to the Mac OSX based devices. Ability to transfer files wirelessly between iOS and Mac OSX devices using AirDrop Built-in default search improvements which includes web related entry along with data stored in the device Improvements in the default Mail app Improvements in the default digital assistant Siri which improved its responsiveness, accuracy and reliability Improvements in the default web browser Safari Improvements in default Map application which includes Flyover city tours, inline map view in calendar among others. A new feature which allows one to track battery usage by different user applications. Enterprise features such as expanded data protection to contacts, calendar, messages, notes, reminders among others. 4 Development 4.1 Development Environments Language - In Android, the language is Java whereas in iOS the language is Objective-C as well as Swift as of June 2014 which is Apple's own proprietary language (Tut, 2013). IDE - Android makes use of the JDT tools whereas in iOS, XCode IDE, iPhone Simulator, Shark Analysis tools etc. is used (Maasalmi, 2011). Programming Model - Android supports multiple processes as well as component reuse and the platform also provides support for activities and intents (Chin, 2011). It provides a way for declaring user preferences in XML. While on the other hand, iOS MVC design pattern provides a way for declaring user preferences in XML (Myrose, 2012). UI Builder - The Android UI builder cannot display the user interface of how the developers app will actually appear, whereas on the iOS there is a seamless UI builder which is flexible and also able to model sophisticated UIs. Open Vs. Close - Apples iOS is a closed and proprietary system which has a strong bond between exclusive hardware and software. Googles Android on the other hand is an open-source approach. As a result, anybody is free to make use of Android Operating system from Google and customize it as per their liking or even go ahead to make use of the OS on a device other than mobile or tablet. Android Project itself is now a part of open handset alliance of several different hardware, software and service providing companies (Wilner, 2012). Application publishing - Since Apples OS is quite closed, every single Application being submitted to the App Store goes through a rigid testing process and anything out of the ordinary is rejected (Inc., 2012). Apple also requires a developer account which is licensed yearly to be able to submit Application to the app store. On the other hand, Android application publishing is much more open, relax and nearly free. Both of the companies however charge 30% of the revenue fees (Jaiswal, 2014). 4.2 Security Since iPhone is a restricted platform, there are restrictions not just for every single application being submitted but also the privileges given to them when they are executed on the phone. This makes the platform much more secure and fortified (Svajcer, 2014). While on the other hand, Android suffers from security issues not only because of the fact the entire operating system is open but also because, the manufacturers add their own layer of User Interface called as Custom Skin on top of Android Open Source Project implementations. Furthermore, it is even more customized by slipstreaming on integrating various services and applications by the manufacturer of the handset. This renders android less secure. Finally, the number of malware on Android is quite high compared to almost a miniscule amount of malware for the iOS platform (CISCO, 2014). 5 Port third party applications 5.1 Android Android resembles more with other Java platforms as compare to desktops running Desktop Linux. The desktop Linux is developed using X11 i.e. X windows system which is paired with a windows manager such as KDE or GNOME. Instead of using desktop Linux PC software, for e.g. Maemo Linux of Nokias 900, Android provides a customized Java Virtual Machine which is similar to that of BlackBerry OS and Symbian phones. They are able to execute Java ME applications. Google has developed a customized version of Java byte code interpreter of Android, known as Dalvik, in order to save Sun licensing fees for official JVM version of Android. As a result of this, Google is able to provide Android at free cost and also without interference from Sun. It also develops Android as a Java platform rather than a Linux platform. One of the key features of android, which is both strength and a weakness, is its insular nature. The peculiar user space stack provides a non-compatible path to port 3rd party applic ations from and to the standard Linux environments. However, Android does not offer considerable amount of cohesion across different devices i.e. a lesser fragmentation. 5.2 IPhone On the other hand, Apple has taken an altogether different approach in developing its mobile software platform. Instead of developing a byte code interpreter on the basis of specific and modified implementation of Java ME, Apple had come up with a scaled down version of Mac OS X Cocoa environment. It uses trusted work of the Mac developers of the company in place of established base of coders of Java ME. The Java code can be ported to iPhone but it needs considerable translation work. This is so because Apple supports only Objective-C/C language as iPhone programming language in its own tools. Instead of permitting iPhone developer to easily port desktop Mac applications to iPhone, the huge gap between iPhone and Android development tools appears to be a strategic step. Apple is able to gain more attraction of developers to Mac. In addition to this, it is able to sell twice as many iPhones as that of Mac. IPhone also shares a large market share than Mac platform. 6 Reliability and security 6.1 Android Android is a multi-process system i.e. every application along with some parts of system runs in its own process space. There is a considerable security between applications and the system which is enforces at the process level. It is done by conventional facilities offered by Linux such as user and group Ids which are allocated to applications. Another security feature is provided through permission mechanism. It results in putting restrictions of the specific operations which can be performed by a process. In addition to this, operations are specified by per-URI permissions as well. Since Android is a free software, it permits users to install softwares from any developer in the devices. However, users must pay attention to the developer of softwares being downloaded and decide whether they should allow the application to make changes in their devices. Users can decide it from the trustworthiness of developers and from where the software has come. 6.2 IPhone IPhone offers no security feature and does not allow users to load any 3rd-part applications on their devices. This could eliminate the infection risk from malicious software to a considerable extent. The higher risk arises whenever iPhone is connected to Web. In addition to this, screen of iPhone gets disabled after a prolonged time of non-use. However, passcode feature has taken this feature to a step further. Whenever display of device gets locked, either by device auto-lock feature or user has put it on sleep through sleep button, the user needs to enter 4-digit passcode in order to unlock the device before it is being used again. The security APIs of iPhone are present in the Core services layer of operating system. These APIs are based on services in Core OS layer of operating system. The iPhone applications call the security service API instead of communicating Cocoa or Media layers directly. In addition to this, networking applications are able to acquire secure networking fu nctions through CF network API. This API is also present in the Core Services layer. 7 Conclusion Android and iOS have strong technical base but each leverages itself from different perspective. Android is based on Java whereas iOS has made objective-C as its platform. Android has fragmentation issues and iOS does not 3rd party applications to get in with ease. The papers has come to this conclusion that the deciding factor among them is the users jurisdiction and how one is going to use the device. But both these operating systems will remain in race for a long time from now. 8 References Ashby, M. (2010). Materials and Design. AppState.edu. Retrieved 19 January 2015, Chin, E. (2011). Analyzing Inter-Application Communication in Android. Berkeley.edu. Retrieved 19 January 2015, from CISCO,. (2014). Cisco 2014 Annual Security Report. Retrieved 19 January 2015, from Inc, A. (2012). App Store Submission Tutorial. Apple.com. Retrieved 19 January 2015, from Inc, A. (2014). First Look - iOS 8. CreativeChannel. Retrieved 19 January 2015, from Inc, A. (2014). iOS T echnolo g y O v er view. Apple.com. Retrieved 19 January 2015, from Jaiswal, S. (2014). Research on Android app Vs Apple app Market: Who is leading ?. International Journal Of Engineering And Computer Science, 3(4), 5553-5556. Limited, 2. (2014). The Android graphics path In depth. LinuxFoundation. Retrieved 19 January 2015, from Maasalmi, E. (2011). Comparing Googles Android and Apples iOS Mobile Software Development Environments. Theseus.fi. Retrieved 19 January 2015, from Myrose, J. (2012). iOS Design Patterns. Colorado.edu. Retrieved 19 January 2015, from Svajcer, V. (2014). Sophos Mobile Security Threat Report. CRN.com. Retrieved 19 January 2015, from h Tut, C. (2013). Swift. cs.tut.fi. Retrieved 19 January 2015, from https://www.cs.tut.fi/~popl/essays/Swift.pdf Wilner, N. (2012). The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service marks licensed by Power.org. A. ELinux.org. Retrieved 19 January 2015, from